- -:
. , " " c . , 60 . , . , , , , , .
. . - . : " "" 3-!". . . - . , .
̅
, . , . , . , , : "Dr. Pepper", 1880 Pepper, "Mersedes" - , "Lipton" - .
" ". , "Pepsi-Cola" p , : Coca Cola Dr. Pepper, . , p , p p. "" "" . / "p" . , "", , " ". / "p" , . "", / "p" .. p. . "" . "" "". "". "", , "", , , , .
AB OVO, " "
, , 1960- 1970- - , . , , . , , , L`eggs. legs, , . , g . , .
, "" " "
80- . , , . . , , , "", . , , (!) " ". , " " . , , "", "", "!" , . , . , "" "". " " , "!". "!" , " !", : .
/ , . - "", "CD" ( - - ) , : "! !"
- ܅
. , , , "" . : "To be or not to be". , . : Purex : "To bleach or not to bleach" ; lairol - "To frost or not to frost" ; Hathaway "To tie or not to tie", .
. , ( ) " ", " " ..
, . , , , , , . , "chile cn carne with meat", "puppy chow for dogs", "toxic poison", 500 , "free gift" ( - , " " ). "". , . : " ".
, () . , : "Sx is emotion in motion. Chaste makes waste. If dogs run free, why can't we?" : " ". , , : "Be kind to your behind"; : "You've tried the rest - now try the best"; Volkswagen "Different Volks for different folks", volks. 1996 , , , : "Get a brick. Make your mark. Build a park." .. : ", !" : " ! - !" - " " : "! " " - !" , " - ". : " WISKAS".
, ȅ
, , , . , , "Peek-a-bouteek" (Pick a Boutique); , , : "Pik-kwik store" (Pick quick), "The Donut Place" (dough nut), "Rite Bread Shop" (right), "Wok-in Fast Food Restaurant", "Bar B-Q" "(barbecue). , , "Sooper Class Models" (super), "Rite Aid" (right), "Rady for you", - "Music 4 You" etc.
. : " !". . : " !". , . . "-!", - . - " "WEEK".
""
, , . , , . , .
- -, , . , , , . , . , , , . , . - , . , "", "", "" . , , .
1. : D. Nilsen, A. Nilsen. Language Play. An Introduction to linguistics, Newbury House Publishers, Rowley: Mas, 1978, p. 45-46.
2. . // i cic. i i i, , 1995, .167-171.
3. .. , : , 1993, 144 .
4. .. : , , , , 1994, 312 .
5. .., .. - -: .
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